How to Make Short Form Videos - 10 Tips & Guides for Viral Video Creation

Short video content has become the dominant force on social media, captivating audiences with its quick, engaging format. However, for those accustomed to creating long-form, detailed videos, the transition to short-form content can be a bit challenging. Condensing your message from hours down to a few minutes without losing impact demands a different approach and mindset.

This article will guide you through how to make short form videos that grab attention and get your message across. We will share best practices for short-form video creation, and introduce you to a easy free AI video generator that makes video creation easy, even if you are a beginner. By following this guide and using the right tool, you will be able to create high-quality short videos that stand out in today’s competitive digital platforms.

On This Page

• What is Short Form Video Content?
• How to Make Short Form Videos
• Why Do People Like Short-form Videos So Much?
• 10 Short Form Video Top Practices
• The Best Short Form Video AI Tool You Can't Miss
• How to Make Short Videos for Instagram/TikTok/YouTube

What is Short Form Video Content?

There isn’t a universally accepted length for short-form videos, but most marketers agree that they should be under 3 minutes. Popular platforms like TikTok, Instagram Reels and Stories, Facebook Reels, Snapchat Spotlight, and YouTube Shorts usually promote videos that are under 60 seconds.

How to Make Short Form Videos

Short form video content is designed to be quick and easily digestible, allowing users to consume it on the go. These videos are concise and engaging, making them perfect for creating viral content, promoting products, or interacting with audiences in today’s fast-paced digital world.

Why Do People Like Short-form Videos So Much?

Nowadays, when everything is digitalized, the need to absorb a wide variety of information online makes people prefer quick and accessible content. Short-form videos are ideal for quickly conveying the essentials of products, services, and more.

Advancements in technology and tools have made creating short videos easier than ever. Both professional and amateur creators are taking advantage of these tools to produce and share content effortlessly.

TikTok, the world’s most downloaded app, has been a major driver of this trend. It offers users a new form of entertainment, allowing them to scroll through an endless stream of short videos on their screens. Short-form videos are perfect for fitting into brief moments of downtime or quick breaks.

10 Short Form Video Top Practices

If your brand is not making any short form videos, it’s time to start. Even if you have no prior experience in video creation or are more used to long-form video content, the following tips will help you craft compelling short videos that capture attention and deliver your message effectively. We’ll cover best practices for planning, shooting, and editing to ensure your videos outperform.

#1 Discover and Follow the Most Popular Trends

The top creators either set their own trends or align with existing popular ones. Before you start creating a short video, spend some time on the platform you’re targeting to explore what’s trending. Look at popular songs, visuals, content types, hashtags, influencers, and brands. By incorporating these trending elements into your videos, you can tap into what draws people’s attention and increase the likelihood that your content will resonate with viewers.

#2 Give Your Audience a Hook from the Start

You have just a few seconds to grab your audience’s attention before they scroll away—and they will not come back! To keep viewers engaged, start your short-form video with the most eye-catching visuals, stunning scenes, and surprising twists. This initial impact is crucial for capturing their interest and encouraging them to keep watching.

#3 Don't Waste Your Long-form Videos

You can transform your long videos into short, engaging snippets by either cutting the footage into smaller segments or compiling the highlights into a concise format. Repurposing long videos not only breathes new life into existing content but also provides an opportunity for it to reach a wider audience and potentially go viral.

#4 Post Consistently and Regularly

To truly make an impact as a short-form video content creator, you need to commit fully to the role. This involves consistently creating videos that align with your brand or image and posting regularly—ideally at least three times a week. Doing so will help you build a robust content library and enable platform algorithms to recognize and promote your content to your target audience.

#5 Keep It Shorter Than 60 Seconds

While some short-form videos, such as detailed tutorials and vlogs, can be up to three minutes long, the most recommended lengths are typically under a minute or even as brief as 20 seconds. These bite-sized videos often result in higher engagement rates, including more likes, shares, and comments.

#6 Create Authentic Content

It's great to be inspired by other creators and follow popular trends, but it's essential to keep your video content original. By adding your own unique touch, you provide value to your viewers and differentiate yourself from others. Staying original helps you build a distinct brand identity and connect more authentically with your audience. Nobody wants to follow a simply imitator.

#7 Partner with Relevant Content

If you want to expand your reach, collaborating with influencers or relevant brands can be very effective. Seek out influencers with a similar or overlapping target audience, or brands that share your values. These partnerships can provide fresh content ideas and help create more engaging short video material.

#8 Make People Laugh

People enjoy watching funny videos, making humor a powerful tool for boosting views and engagement in your short videos. Incorporating humor can make your content more relatable and memorable, encouraging viewers to share it with others. However, it's important to strike the right balance—be creative with your humor, but avoid going overboard.

#9 Make Short Videos Accessible

Ensure your short-form video content is accessible to all viewers, including those with hearing or visual impairments, which allows everyone to engage with your content. To achieve this, consider adding subtitles, text overlays, or captions for those who may not be able to hear the audio. Additionally, add visual cues, such as clear and descriptive imagery, to help people understand your message.

#10 Call to Action

Including a clear call-to-action (CTA) can make all the difference in turning views into meaningful actions like purchases, subscriptions, comments, shares, and likes. Whether it’s a CTA caption, link, or button, these prompts effectively steer your audience toward the desired outcome. Without a direct call-to-action, you risk missing out on potential followers and conversions, as viewers may not know how to engage further with your content.

The Best Short Form Video AI Tool You Can't Miss

How to make short form videos? If you lack experience with short video creation, don't worry. Thanks to AI-powered tools like Vidnoz AI Video Generator, producing standout short videos is easier than you might expect. It offers a complete suite of AI tools for video materials, editing, and polishing, guiding you through every step of the short-form video creation process. Alternatively, you can use a text to video AI model to automatically generate a short video from descriptive words.

Vidnoz AI - Create Free Engaging AI Video with Talking Avatar

• Easily create professional AI videos with realistic avatars.
• Text-to-speech lip sync voices of different languages.
• 2800+ video templates for multiple scenarios.

Try It Free Now Sign in with 

• Edit Your Long Form Video: Vidnoz AI Video Generator offers a free video editor that lets you easily turn long videos into short snippets. You can manually trim the video or use the 30-second scissor tool to quickly create a 30-second highlight.
• Offer Vertical, Landscape, and Square Formats: This tool provides the vertical canvas for TikTok, square canvas for Instagram and Facebook, and landscape canvas for YouTube. You can easily crop your long videos or create new ones in the correct format for these short video sharing platforms.
• Free Short Form Video AI Templates: With thousands of video templates available, you can easily kickstart your short video production for both casual events and business occasions. Whether you're creating short videos for Christmas or working on projects, you'll find templates that suit your needs perfectly.
• A Wide Variety of AI Avatars: If you need a virtual presenter for your short-form videos, Vidnoz offers over 1,000 male and female avatars in various ages, outfits, professions, and nationalities. These avatars add a human touch to your videos, making them ideal for promoting products and services.
• Advanced Text to Speech: Vidnoz AI Video Generator features hundreds of AI voices in various languages and accents and also allows you to create a custom voice. This tool makes it easy to turn text into voiceovers for your short videos with advanced AI lip sync technology.
• Free Assets and Tools to Enhance Accessibility: It includes an extensive library of background music, stickers, filters, fonts, and other features that can significantly enhance the accessibility of your short videos, making your content more vibrant and easier to understand.

How to Make Short Videos for Instagram/TikTok/YouTube

This is a simplified tutorial on how to make short videos using Vidnoz AI Video Generator. The steps may vary depending on your purpose, materials, and personal preferences.

Step 1. Sign in Vidnoz AI Video Generator

Click the "Try It Free Now" button to access the account signup or login screen. Vidnoz supports accounts from Google, Microsoft, Facebook, and LinkedIn. If you don’t have an account, you can sign up using your email address.

Step 2. Select a Video Template

From the left sidebar, select "Templates" and they are organized into categories such as Landscape, Portrait, and various themes. You can either search for a specific template or browse through the available options. Click the play button to preview a template, or click the plus button to select and use it.

Step 3. Upload Your Video Clips

If you have video clips you'd like to add to the template, click the "Video" tool in the top toolbar and upload your clips. Once uploaded, you can easily add them to your video scenes.

Step 4. Polish the Video

Utilize the AI tools and features available in the video editor to refine each scene of your video. These tools can help you enhance visuals, adjust audio, add effects, and customize elements to achieve a polished and professional look.

Step 5. Generate a Stunning Short Video

Once you have fine-tuned your video, click the "Generate" button in the top right corner. Wait for Vidnoz AI Video Generator to synthesize all the scenes and elements into a cohesive final video.

The Bottom Line

Short-form videos have become the most popular entertainment format on social media. This article has covered the essentials for producing high-quality short video content and shown you how to make short form videos. By following the provided tips and utilizing Vidnoz AI, you can make short form videos stand out on social media.

Vidnoz AI - Create Free Engaging AI Video with Talking Avatar

• Easily create professional AI videos with realistic avatars.
• Text-to-speech lip sync voices of different languages.
• 2800+ video templates for multiple scenarios.

Try It Free Now Sign in with