6 Best Video Marketing Platforms to Drive Growth [2024 Updated]

Video is the most preferred format for digital marketing today. It can help businesses and brands attract more audiences if used right. Because of the popularity of video in marketing, a plethora of new video marketing platforms emerges. These video marketing platforms help you create the best videos that complement your brand voice and at the same time, are interesting enough for people to watch them completely.

Here in this article, you will be introduced to 6 of the best video marketing platforms used in digital marketing nowadays. So, keep reading.

On This Page

• What Is a Video Marketing Platform?
• The Importance of Video Marketing Platforms Nowadays
• Top 6 Video Marketing Platforms in 2024
• FAQs on Video Marketing Platforms

What Is a Video Marketing Platform?

A video marketing platform offers brands and businesses insights into their video marketing strategy. It provides new and fresh ideas to create video content, edit the video content in a way that will look appealing to the target audience, and generate new leads to be able to make a business thrive.

Here is what a video marketing platform can do for you and your business.

• A video marketing platform features marketing automation and integrates seamlessly with various services that you are using already.
• Using a video marketing platform, you can distribute all your ad videos to your target audience on different social media platforms from a single place.
• It also helps you track the performance of your content and create future videos based on the results of the analysis.
• Video marketing platforms can help you generate new leads by targeting a lead who was not on your list before.
• It can offer you and your team a common goal that they can strive towards.

The Importance of Video Marketing Platforms Nowadays

Here is why video marketing platforms are so important nowadays.

• Efficient video creation

Video creation is the first step of video marketing and a video marketing platform helps you carry that more efficiently. It provides you with tools and features that maximize the appeal of your videos.

• Automated video customization

Video marketing platforms take a lot of work out of your hands by providing you with automated customization tools that create videos that are in keeping with the voice of your brand.

• Higher video engagement

When you create high-quality videos with appealing content, you can surely expect higher engagement and that’s what video marketing platforms focus on. They help you get the maximum engagement so that your ROI increases.

• Easy video hosting and management

Video management and hosting have always been a problem for marketers and they use different platforms to carry out these tasks. Well, not anymore, as you can do it all if you use the best video marketing platform.

• Better video data tracking

Video marketing platforms don’t leave you till the end. They help you track the performance of your videos and devise strategies based on the data tracked. They help you generate improved videos based on the findings so that you can avoid what doesn’t work for you and emphasize what does.

Top 6 Video Marketing Platforms in 2024

Here are the top 6 video marketing platforms that you can use for your video marketing needs.

1. Vidnoz

Vidnoz is a comprehensive video platform that allows you to create interactive video content that is tailored to the preferences of your target audience. This platform lets your videos speak the message that you want to convey to boost engagement and conversion.

Vidnoz offers a powerful online video app called Vidnoz Flex. It covers everything feature you will be looking forward to on a video marketing platform.

Here are the highlights of Vidnoz Flex, making you stand out from the crowd.

• Video creation. Vidnoz Flex provides you with professional tools to record, create, and edit videos. A massive library of pre-made templates is supported to speed up the creation process. On Vidnoz Flex, you create engaging videos that speak the message of your brand loudly. You can add images, texts, and other elements that enhance the appeal of the video.
• Video personalization. After you are done creating a video, you can now use different video customization tools to tailor your video according to your needs. For example, you can adopt CTAs and interactive elements to maximize conversion. In this way, the video will reach your audience in its finest form.
• Video sharing. From a single platform, you can share the video on all your social media handles. You can also manage the videos using this video marketing platform and animation tool.
• Video tracking. With its top-notch marketing video analytics, you can measure the performance of your videos. You can know how many times the video has been played, a list of all the viewers, unique visitors, and reactions.

Pricing: This video marketing platform and animated video maker lets you sign up for free and offers up to 50 videos in your library and each video can be up to 30 minutes in addition to a free template with the free plan. Other plans include a 1-month premium at $19.99/month and a 1-year premium at $9.99/month giving you access to every tool in the list.

Vidnoz introduces new AI tools recently to facilitate content creation and information delivery. Use AI Talking Head to convert your photo to a talking video from scripts or generate voice speech with the Text to Speech tool from Vidnoz.

2. Loom

Loom is known as a smart marketing platform that focuses on strengthening the communication between marketing teams, to help them work at their best. The Loom screen recorder empowers you to visualize your ideas and deliver information effectively. Meanwhile, it offers other solutions for teams to work smarter, which drives results for your business

Main Features

• Screen recording. Capture screen video, your camera, or both at the same time to record feedbacks to help your team.
• Stitching videos. With this feature, you can record multiple tutorial videos and then stitch them together for easy sharing.
• Transcript your videos. Loom uses AI technology that can transcript your videos so that everyone can understand what you are saying.
• Video hosting. With Loom’s video hosting, you can share and store videos in a place where they can be found easily.
• Comments & reactions. Share videos with your colleagues and comment and react to the videos shared with you.

Pricing: Loom offers a free starter package with which you get up to 25 videos and each video up to 5 minutes. Its business plan is priced at $12.50/month and the Enterprise plan can only be availed via call.

3. Vidyard

Vidyard is also an excellent video marketing platform letting you create or record personalized videos and share them with your colleagues and clients. This platform offers tools for every stage you may involve in, from video creation to video analytics.

It is perfect for businesses to make video for sales that generates more conversion.

Main Features:

• Multiple recording options. Record videos using your phone camera or browser, or record your screens with or without a camera.
• Personalized video. Create unique and personalized videos based on your client’s demands and tailor them to your needs.
• Make and share GIFs. Create GIFs of three seconds and share them via emails to let your recipients have a preview of what you are working on.
• Cut video. Trim your videos using its editing tool.
• Change webcam shape. Customize your webcam bubbles for better video calling
• Host video. Manage the videos or streams in high quality and access them whenever you want.

Pricing: Vidyard’s free plan lets you have 25 videos and lets you share them via email. Its pro plan costs you $29/month for all the features and tools. For the business plan, you need to talk to their sales department.

4. WeVideo

Primarily designed for users to edit videos with a variety of online video editing tools, WeVideo extends its functionality to be an ideal video platform for markers. It can help you record any type of business video, apply editing, and add interaction. With this video marketing tool, you will enjoy efficient video creation processes and produce video content that is more likely to boost your growth.

Main Features:

• Easy screen recorder. Create videos by recording your screen, webcam, or both at the same time with or without audio.
• Quick video editing. Record videos from your phone camera and apply the best video editing features.
• GIF creation. Up your social media game with WeVidoe’s GIF maker.
• Video customization. Add animations, music, and other elements to your videos to make them appealing.
• Video templates. Use the templates to create videos of high quality quickly.

Pricing: WeVideo doesn’t offer a free plan and its Power plan starts at $9.99/month. Other plans include Unlimited priced at $15.99/month, Professional priced at $39.99/month, and Business plan priced at $73.99/month.

5. Wistia

Wistia serves users as a comprehensive video marketing platform with all things you need in a single place. It offers tools for users to create, edit, manage, share, and track videos, with the purpose of helping them get the best results from videos.

Main Features:

• Create & share videos quickly. Record videos with your browser, edit them with a trimmer and then share them using the hosting platform.
• Embed videos on any page. Embed your videos on websites directly from the cloud.
• Video SEO. Create Search Engine optimized videos to attract new audiences and drive sales.
• Split testing. Run A/B tests on your videos to see how they are performing.

Pricing: Same as WeVideo, Wistia also doesn’t offer a free plan. Its paid plans include Plus priced at $24/month, Pro priced at $99/month, and Advanced priced at $399/month.

6. Biteable

Biteable is more than a video marketing platform that you can use to create high-quality branding videos to drive more audience. This online tool is also a good choice for everyday communication, education, and almost all cases where you want to reach your goals with the approach of video form.

Main Features:

• Video templates. Select any template and create high-quality videos automatically.
• Video overlay. Add local videos or animations to your videos.
• Video layout design. Edit and change the layouts of your videos to make them look more appealing.
• Sharing options. Share your videos on all social media platforms.

Pricing: Biteable offers two plans i.e. Pro plan priced at $99/month and Premium plan priced at $199/month. It also offers a free trial.

FAQs on Video Marketing Platforms

Here are some of the most frequently asked questions about video marketing platforms.

1. Which social media platform is best for video marketing?

Although other social media platforms can be used, too, Instagram is the best social media platform for video marketing.

2. What type of video is used for marketing?

A promotional video is used for marketing that includes all the information on a product or brand in a unique, intuitive way.

3. What platform is best for sharing YouTube videos?

Out of all the above video marketing platforms, Vidnoz Flex is the best for sharing YouTube videos as it provides the most extensive features at the least prices.

The Bottom Line

So, video marketing platforms are necessary for you to create high-quality promotional videos that can attract new audiences, drive conversions, and enhance your ROI. A platform that can drive significant effect through the whole process is necessary if you want to make the most of video in marketing. Vidnoz Flex, as is evident from the above content, is the best video marketing platform that offers everything at the lowest price. Try it now!

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