AI in Content Marketing Tools to Increase Productivity

Artificial intelligence (AI), is an advanced technology that has been applied to various aspects in business. Content marketing is one of those areas that benefit from AI. According to the AI marketing benchmark report 2023, 61.4% of marketers have used AI in their marketing activities. It’s a future trend that more marketers choose to adopt AI in content marketing. What can you benefit from artificial intelligence in content marketing? What are useful AI-based applications for content marketing? Continue to read and know more.

On This Page

• What is AI Content Marketing?
• Benefits of AI Content Marketing
• AI Tools for Content Marketing
• FAQs about AI Content Marketing

What is AI Content Marketing?

What is content marketing? Content marketing is a form of marketing strategy that focuses on creating and publishing valuable and relevant content, aiming to attract and engage targeted audiences. AI content marketing means, AI is included during the process of content marketing to help marketers to automate processes and get a better result at last.

Benefits of AI Content Marketing

AI content marketing is overwhelming at present and in the future. It changes part of our marketing processes and makes them quicker than ever. Some main benefits of artificial intelligence content marketing are listed below.

Automate Work to Improve Productivity

Many people are tired of repetitive tasks that cannot be ignored during the process of content marketing. With the use of AI tools, You can improve efficiency by automating content marketing processes. For example, you can use an AI project planning tool to auto organize a project and manage a priority list.

Create Personalized Content with Audience Profiles

Knowing your audience is fundamental to AI content marketing. AI tools dive deep to find your visitors or customers’ interests, behaviors and values more than simple languages, operating systems, genders, countries, etc. Discover potential customers more precisely. Then you are able to generate personally relative marketing content that is highly received.

Generate Ideas or Topics

What if you have no idea of new content to market? AI collects and uses algorithms to analyze huge data online to produce ideas for products and services. Get new inspiration ideas or topics from AI idea generators within seconds. To some degree, it’s the fastest way to brainstorm.

Enhance User Experience

It’s obvious that AI helps you improve user experience in content marketing. Take recently hot topic chatbots for instance. They respond to customers’ queries and questions instantly, improving customer service. AI also can analyze users’ interests and provide personalized recommendations to boost customer stickiness.

Do Content Curation

Content curation is a process of finding, gathering, organizing, and sharing relevant valuable content, especially on social platforms. AI analyzes and gathers relative content that your target audience is interested in. Content curation becomes faster and easier.

AI Tools for Content Marketing

AI tools can be applied during the process of content marketing, from content creation to analyzing content performance. We find some AI content marketing tools for you to choose from.

AI Tools for Content Creation

AI content creation tools use artificial technology to produce written or visual content based on the criteria, filters, or texts you’ve provided. It saves time and money to a large degree. There are two main kinds of AI generated content tools: one is AI writing tools, such as DeepAI, InferKit, Smodin, HiveMind, WordAi, Quillbot and the other is AI video tools, such as Vidnoz, Synthesia, InVideo, and Fliki.

Here we take Vidnoz as an example to show some AI features for creating a video with audio and webcam fast and easily.

Vidnoz Text to Speech unlimited free. Use the AI voice generator to generate audio from words, both male and female voices are available. You can convert words into 8-language audios: English, French, Italian, Portuguese, Swedish, German, Spanish, and Dutch.

Vidnoz Talking Head generator. Are you camera-shy? A talking head is an online tool you need most. It generates personalized talking heads as if you are talking with your audience face to face.

Besides, Vidnoz has an all-around video platform Vidnoz Flex. It helps you create and analyze videos easily. Sign up to know more about AI-related features.

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AI SEO Tools

AI tools for content creation is not enough, especially for blogs. You need AI SEO tools to improve your website’s organic performance based on some known search engine algorithms. Semrush ranks first as it has a lot of features covering content marketing, competitor research, PPC and social media marketing, and keywords. It also detects technical SEO issues to help you improve your website’s performance. Similar AI SEO tools are Alli AI, Ahrefs, Searchmetrics, Moz Pro, WebCEO.

AI Tools for Project Management

AI project management tools are to automate and improve various tasks without manual labor. It improves the efficiency of organization, scheduling, collaboration, mind mapping, summarizing and more. AI-powered project estimations increase predictability since AI will track, store, and analyze all kinds of important data. Ayanza, Trello, ClickUp, Notion, and Asana are such top-rated project management tools. Choose one from them and start auto management.

AI Software for Customer Service

AI customer service software enables you to communicate with customer service effectively. Frequently used AI Chatbots, like ChatGPT and Google Bard, answer customers' questions instantly. Well, big business teams can try customer service software (Freshchat, ManyChat, Balto, Custify) that engages your customers with smarter conversations on any channel. It distinguishes each customer by their name, address, country, and past purchases and delivers the personalized experience.

AI Tools for Social Listening

How do people comment on your brand? What do they say about your products online? Never miss a critical mention with Brand24, which gathers insights from online sources, uses an advanced algorithm to analyze positive, negative, or neutral mentions, and automatically reports your PR coverage. These kinds of tools are specially designed for social media marketing. There are more similar tools you can choose from: Mentionlytics, Talkwalker, Brandwatch, BrandMentions, and the like.

Recommend Reading: Video for Marketing: Make Compelling Videos Now >>

FAQs about AI Content Marketing

Types of Content Marketing

• Blog posts: Create and publish articles to improve brand awareness and conversion.
• Videos: Record and share videos to get the audience engaged quickly.
• Infographics: Use concise and eye-catching ways to present stats, processes or workflows.
• Case studies: Share particular cases about how products and services affect customers.
• eBooks: Share long-form texts with valuable info in exchange for customers' e-mail address.
• Checklists: Show step-to-step guides for solving a problem.
• Memes: Put an image set with relevant texts to make a quick way to communicate your intentions.
• User-generated content: Reviews, comments are such a kind that to be created and shared by customers and fans.
• Newsletters: Provide updates, relative news, or other content after subscription.
• Social media: Share content on social media that gets direct interaction and engagement.
• Product description: The AI Product Description Generator will create a unique AI description based on the feature of your product.

How AI is Used in Content Marketing?

AI helps to reach the goal of marketing quicker and increase ROI from various aspects:

• Generate content fast
• Optimize content in minutes
• Lead generation accurately
• Track and analyze content performance
• …

Four AI in Content Marketing Examples

1. eBay deploys AI to evolve the user experience through computer vision, machine translation, and so on.
2. Amazon uses AI to start personalized product recommendations.
3. American Marketing Association delivers individualized subject lines and newsletter formats with AI.
4. Salesloft has built-in AI that provides insights into the workflow and forecasts deals to be closed.

Also Read: Video for Sales: Create High-Conversion Videos Now >>

Conclusion

AI is changing how we do content marketing. It takes many benefits: shorten the process of marketing, increase productivity, cost less and more. Using AI in content marketing is an irreversible trend. We need to think about how to take full advantage of it and boost content marketing day by day. There are many AI tools that help us to accelerate content marketing. Choose one that suits your needs. Vidnoz is a one-stop solution for video creation with AI features. Record webcam online, edit, share videos and track video performance for free!