Know About Virtual Influencers and How to Create Your Viral One
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What is a virtual influencer? This blog will introduce the specifics, the top 10 virtual influencers, and 3 tools to create virtual influencers online.
Social media platforms never lack influencers, who are paid by brands for promotions. Today with the rise of technology, computer-generated influencers are going viral on social media. While these virtual influencers may not be in flesh and blood, their influences are real.
Virtual influencers always look perfect and they are cheaper to hire, compared to real people. Whether for brand partnerships, marketing campaigns, or online promotions, virtual influencers prove to be useful and effective. This blog will introduce everything about these digital humans and how to create a virtual influencer with the best tool. Don’t miss out.
- On This Page
- What Are Virtual Influencers?
- How Do Virtual Influencers Work?
- Top 10 Virtual Influencers of 2024
- 3 Easy Tools to Create Virtual Influencers on Social Media
What Are Virtual Influencers?
Still Googling “What is virtual influencer?” Look no further, this part will cover everything you want to know. Virtual influencers have come a long way, from the mannequins in the early 20th century to today’s CGI characters. Generated by the latest technology, virtual influencers are digital characters who have real personalities just like humans.
Their personas are often designed by the creator from a first-person view of the world. Virtual influencers are created for the sake of influence, that’s why you often find them on social media platforms. Acting like real models and sports stars, virtual influencers own large social followings and can make money for their creators or brands.
There are different types of virtual influencers, ranging from non-human characters to highly realistic human-like personas. They’re often developed and managed by creative agencies specializing in AI, robotics, or marketing. In addition, some brands have even created their own virtual influencers, like Brazilian retailer Magalu’s Lu.
How Do Virtual Influencers Work?
Now you know the virtual influencer meaning, that is, digital humans created for making influence on social media. So how are they created specifically? Virtual influencers are created with advanced CGI, motion capture, and AI technology. Leveraging the latest AI algorithms and machine learning, virtual influencers have authentic human features such as facial expressions, body movements, and natural-sounding voices, which make the entire appearance lifelike.
virtual influencers have become a real force that revolutionizes traditional social media marketing. They can help brands and businesses grow influences and engage with followers more efficiently. The brand-specific virtual influencer acts more like a spokesperson or a mascot, which is designed to deliver the brand’s value or reflect the lifestyle or fashion of the target audiences.
Today brands and businesses adopt virtual influencers in a wide range of use cases, for instance, product endorsement, marketing campaigns, partnerships, audience engagement, and more. Meanwhile, virtual influencers pros and cons are also obvious. While they provide constant availability and cost-effectiveness, they might lack a human touch compared to real influencers.
Top 10 Virtual Influencers of 2024
The previous parts have introduced virtual influencer meaning and use cases. In this part, let’s have a look at the top 10 virtual influencers in 2024.
1. Lil Miquela
Lil Miquela is a fictional American character, singer, and social media influencer. She has over 2.6 million followers on Instagram.
2. Imma
Imma is the first virtual human and model in Japan. She has appeared in numerous headlines and fashion magazines, with 389K followers on Instagram.
3. Shudu
Shudu is a digital supermodel and fashion queen, who has been working with Cosmopolitan, Vogue, Smart Car, and more. She has over 240K followers on Instagram.
4. Rozy
Rozy is a Korean virtual influencer who is famous for her toned body and adorable facial features. She is loved by Gen Z and has 170K followers on Instagram.
5. Thalasya
Thalasya is an Indonesian digital human who has been advertising for restaurants, hotels, resorts, etc. She has 458K followers on Instagram.
6. Leya Love
Rina is an ambassador for planet earth, who is committed to spreading compassion and awareness about sustainability. She has about 562K followers on Instagram.
7. Lu of Magalu
Lu of Magalu is the most followed virtual influencer across the world, with 6.9M followers on Instagram. She represents Brazil's biggest retailer - Magalu.
8. Katii
Katii is pronounced as Katie, who is a virtual influencer from Thailand. She stars in various campaigns for brands and Calvin Klein Thailand is a frequent one.
9. Rae 蕊
Rae is Singapore’s top virtual influencer and a digital artist with 22.9K followers on Instagram. She is created with the latest hyper-realistic AI solutions.
10. Daisy Yoox
Daisy is an Italian virtual influencer, a creation of YOOX, an online fashion store. She is designed to promote YOOX clothing.
3 Easy Tools to Create Virtual Influencers on Social Media
Now you know the virtual influencer trend in 2024. Want to know how to create a virtual influencer of your own? In this part, you can find the 3 advanced tools. Just check them out.
1. Glambase
Glambase is a cutting-edge AI platform that can help you create virtual influencers online effortlessly. The innovative creation tool allows you to make a unique AI influencer that can give you the earnings you've always wanted.
Main features:
- Design and create a unique digital persona with a wide range of physical attributes and personality traits.
- User-friendly interface to craft virtual influencers effortlessly. Simple and straightforward. No steep learning curve.
- Intelligent virtual influencer to chat and sell exclusive content automatically.
- Share your AI-generated influencer across social media platforms and online communities.
- Smart dashboard to offer real-time analytics and monitor financial progress.
2. Lucidpic
Lucidpic is an AI person generator that can help you create never-before-seen digital influencers easily. There is no need to fiddle with photography equipment, the intelligent platform lets you craft unique virtual influencers in images hassle-free.
Main features:
- Smart AI influencer studio to create influencers with various settings, environments, and outfits.
- Integrate your AI-generated virtual influencers into your project with API solutions.
- Capable of generating digital avatars effortlessly with a photo only.
- Efficient and fast AI influencer generation. Great for scenarios like marketing, design, and creative content.
You might also like: Best AI avatar generator online free >>
3. Vidnoz AI
How to make a virtual influencer for video platforms? Vidnoz AI is the best place to go. Enabled by the most sophisticated AI algorithms, the platform allows you to generate moving virtual influencers without a camera or a studio. You can easily create a lifelike AI avatar in just a few clicks without design skills. The AI-generated avatar is great for YouTube channel video presentations, which can help you go viral for sure.
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- Easily create professional AI videos with realistic avatars.
- Text-to-speech lip sync voices of different languages.
- 2800+ video templates for multiple scenarios.
Main Features:
- 1000+ virtual avatars: Packed with 100+ avatars, Vidnoz AI is a powerful tool that lets you create human-like virtual influencers for videos of all purposes like social media, promotions, etc. You can also easily make a funny AI talking head video for free!
- Support custom human avatars: The AI platform allows you to create and customize your own avatar easily. Simply use your cell phone or webcam to capture a video at home and upload it to the platform for avatar customization.
- Convert scripts to AI voices: Vidnoz AI is the most advanced platform that can convert text to speech in videos. You can transform the script for your virtual influencer into dozens of languages, including English, French, Spanish, and more.
- AI Voices in 470+ Styles: With Vidnoz AI, you can not only generate virtual avatars for videos but also make them speak in 470+ natural-sounding AI voices. Your influencer videos will look 100% realistic with lip sync guaranteed.
- Beautiful video templates: Vidnoz AI offers an extensive library of video templates that cover every niche you can think of. You can customize the template and export professionally-looking influencer videos in minutes.
How to Create a Virtual Influencer Effortlessly?
As you can see, Vidnoz AI is a nice platform to create a free speaking avatar or virtual influencer for videos. So how to do it? Just check out the steps down below.
Step 1. Go to Vidnoz AI. Log in with an email account(Facebook, Microsoft, Linkedin, Gmail).
Step 2. Click on Avatars > Avatar Pro to choose your preferred AI avatar and create a video with this avatar. Alternatively, you can click on the Custom Avatar to customize your own.
Step 3. To create a virtual influencer video with a template, just select the Templates menu on the left. Choose one for further personalization.
Step 4. Click on the Speech Text tab to select your preferred language and AI voice. Enter the script and use the toolbar on top to customize the conversational video.
Step 5. Click on the Generate button to create a virtual avatar video and share it on YouTube.
The Bottom Line
What are virtual influencers? This blog has introduced everything you want to know. Follow the instructions to create your unique virtual influencer character or generate a custom video presenter using Vidnoz AI.
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Vita Wesley
Vita Wesley is an adventurous marketing writer from Pasadena, L.A. His deep cultivation over 10 years makes him a good advisor in the digital marketing space. Follow Vita to get the most effective tricks, methods, and strategies that will deliver a "Wow" factor!