SEO Digital Marketing: What It Is and The Best SEO Strategies

You must have wondered – what is SEO digital marketing? The answer isn’t that simple – SEO is used to help improve a website’s visibility online, by boosting its rank on search engines like Google, Bing, and Yahoo – but the method involves a lot of complexities and a deeper understanding of the concept. SEO digital marketing is one the most lucrative ways to ensure that content, including blogs and videos, reaches the right audience, and that your efforts pay off. In this article, you will learn more about how to do SEO for your website step-by-step and gain a better understanding of the different types of traffic.

On This Page

• Part 1: What Is SEO and How It Works?
• Part 2: Types of SEO in Digital Marketing That Help You Earn Money
• Part 3: How Do I Start SEO Digital Marketing?
• Part 4. How to Insert Videos into Your Article Page/Front Page?
• Part 5: Other SEO Principles/Strategies in Digital Marketing

Part 1: What Is SEO and How It Works?

Definition:

SEO or search engine optimization is a process to boost the rank of websites/webpages among competitors from Google’s organic search results. It ensures the content can be easily found when people search online, using relevant “keywords building.” Search engines recommend SEO efforts that benefit both the user search experience and the page’s ranking, by featuring content that fulfills user search needs. For business owners, it is a great opportunity to direct traffic to their websites.

Structure: Every web page must include the elements of keywords, titles, headlines, meta descriptions, and of course the main body of the content. When professional SEO pages are published on Google, the Google Spider will crawl and index these pages, that’s when cybercitizens are availed of the duty to sift which page is the most helpful one.

Factors of Good SEO: User experience is also counted as an indispensable factor for ranking those pages. Bounce rate, CTR and lingering time, etc., help Google Algorithm understand the potential and performance of web pages and give them positions accordingly.

Common SEO Types: Many other methods are adopted by professional site owners to change the opinion of Google Algorithm, such as exchanging links with other site owners, inviting review sites to write articles for their products, etc. Or they just use a large amount of money to pay for the first ranking - this is the most basic form of ads on Google.

The Only Goal: Whatever the strategies site owners might adopt, the goal is to perpetually rank as many pages on the first page of search engine results as possible.

Part 2: Types of SEO in Digital Marketing That Help You Earn Money

In SEO digital marketing, there are several ways to help you make money – go ahead and take a look:

Paid Traffic

This is when you pay to get high-quality traffic back to your website. To put it into a nutshell, it is online paid advertising that ensures there is a boost in website traffic and improves the chances of conversion. Examples are pay-per-click ads, sponsored posts or ads, affiliate marketing, and website banners. In order to ensure that paid traffic works, you have to build an eye-catching website that is easy to navigate. This type of strategy shouldn’t be the only one to depend upon in SEO digital marketing, as you have to continue paying for visitors.

Organic Traffic

This type of traffic is basically earned by blogs, but you don’t have to pay for it unless you count labor costs into it. Being one of the most important ways to get free and sustainable traffic, it is a result of your inbound marketing and SEO efforts. Ideally, most websites opt for this type of traffic to increase impressions, since it requires no budget, and can be adapted as per the search engine algorithms. It can be accomplished in two ways:

Regularly updating articles

Keep posting compelling and engaging content on a regular basis, to pique the interest of users who will land on your site. It is the only way to stay relevant and be a step ahead of the competition.

Data analysis and optimization

SEO digital marketing is the process of collecting and analyzing raw data to better inform your search engine optimization efforts. It helps you to prioritize tasks, get approval for SEO campaigns, and make better decisions to improve SEO.

Reference Traffic

Reference traffic is those users who come to your webpage from other sites and platforms, without having searched for you on Google. When someone visits a link from a social network or website and they end up on another site, tracking systems from search engines recognize the visitor as a referral.

Backlink buildings

These are inbound links, from one website to a page on another website via an anchor text. Major search engines consider backlinks as votes for a specific page, thus indicating relevance, quality, and authority to the web page. Pages with a high number of relevant backlinks tend to have high organic search engine rankings.

KOL (key opinion leaders)

KOLs are recognized industry experts who have a curated niche audience that trusts and values their opinions. Using their expertise, they can help create content, which in turn, leads back to your site. Common KOL platforms that you can turn to are YouTube, TikTok, and Instagram.

Part 3: How Do I Start SEO Digital Marketing?

Organic traffic is the most recommended method to start. The problem with paid-in SEO digital marketing is, you might have to end up paying quite a hefty sum before you see results. So if you have a small-scale website, with a tight budget, then getting organic traffic is the best option. Just remember to keep posting, find keywords, and have a diligent track on your articles.

• How to do SEO marketing to get organic traffic for free?

Content is king, which means you have to keep creating keyword-rich content in the form of blogs that attract your target audience. But simply posting blogs doesn't mean your work is done – you have to keep doing it regularly.

Search potential keywords

In SEO digital marketing, you have to conduct thorough keyword research to check which words and phrases are ranking well, the ones that have the most competition, and so on. There are several free keyword tools online to help you out.

Write an article based on your keywords

Make sure you write an article that is interesting, catchy, and engaging. Users should get hooked reading the first few sentences, so they patiently finish the entire article, instead of jumping to another site. Include targeted keywords in the article so that search engine bots can index the content – it helps gain more organic traffic.

Update your content

Loads of content are updated daily on various websites, so you have to keep churning out fresh blogs at timely intervals. It ensures that search engines keep landing on your site and index the content regularly for users to find.

Use Vidnoz’s call-to-action video maker:

Want to increase the conversion rate on your articles? Simple use - Vidnoz Flex to add CTA videos to your blog. It is a premium video for marketing tool, which involves innovative call-to-action buttons, polls, and user forms, so viewers are coaxed into clicking and landing on your website. It is advisable to have videos accompanying every blog, so your page can rank higher on search engines like Google.

Advantages of Vidnoz Flex - the Video Marketing Tool:

1. Totally online – you don’t have to go through the hassle of downloading this tool for SEO digital marketing. Moreover, it is totally free of cost for users with budget constraints.
2. AI-generated video – you don’t have to create videos by yourself anymore! The AI tool creates high-quality videos as per instructions.
3. Free templates – no idea where to start from? Choose from the hundreds of free templates available on this platform!
4. Easy video embed code – using an auto-generated link, you can embed the videos anywhere on your website, starting from the home page, to the blog section.

Part 4. How to Insert Videos into Your Article Page/Front Page?

The process is very simple – take a look:

step 1. Register Vidnoz Flex.

step 2. Make a video.

You don’t have to work hard to create a video. There are thousands of templates free of cost, which you can use to make a video that appeals to your audience. Alternatively, you can specify your requirements, and use the advanced AI technology to create a video from scratch.

step 3. Add CTA (call to action).

Videos add up your chances to get favored by the Google algorithm. And for your readers, an instructional video with a call to action button is definitely more intuitive than plain words. There are responsive download or buy buttons, polls, and user forms, to encourage the audience.

step 4. Embed videos onto websites or blogs

It takes only one click to insert your videos on your website or blog pages. The site Vidnoz produces free video codes for you.

Bonus Top: Track the performance of your videos with Vidnoz Flex

How can you be confident that your video has reached the target audience? Vidnoz has a neat data analysis page, available with every video, which can be used to track its performance. You can check how many users have viewed the video, including those who have used the call-to-action button.

Old school way to track/analyze the performance of your blogs

In SEO digital marketing, Google Analytics (embedded in Vidnoz Flex tracking) is one of the most commonly used techniques to analyze data in an in-depth manner. Here are some of the metrics you will come across:

Users – this is the number of unique individuals who have visited the website over a certain time period.

Bounce Rate – it is the percentage of users who visit only one page on a website before leaving.

Download Rate – the percentage of users who have downloaded videos on a webpage.

Session Duration – it is the average amount of time a user spends on the website in a single session.

Part 5: Other SEO Principles/Strategies in Digital Marketing

Apart from the video sales enablement tools that add video in your sales emails or SEO website, there are many other SEO strategies in digital marketing, there is no hard-and-fast rule, but these pointers can prove to be beneficial:

Write for your users

Search engine algorithms get smarter every day, and using constant human input, continue to better align with our thinking. There is no loophole or formula to outwit a search engine. Your priority should be to provide your audience with what they are looking for – it comes through writing engaging and fundamentally naturalistic content. Keyword stuffing and other underhanded strategies won’t work.

Focus on user experience

Aspects like dead links, error pages, and messy site structures will impact what people take away from your website. When it comes to SEO digital marketing, users want a good experience and easy navigation of websites. It also helps search engine bots scan your content and determine rankings. Use headings and short, easy-to-read paragraphs, tidy up your sub-folders, and ensure responsive design for mobile users.

Format content for featured snippets

The highlighted answer boxes that appear on top of the pages for most search queries are called featured snippets. There are certain formatting and stylistic choices you can make to boost the chances of landing a featured snippet: bullet points, numbered lists, infographics, and answering question-based searches directly, etc.

Conclusion

Now that you know how to do SEO digital marketing, it is time to get started immediately. Remember, you have to be patient because it could be a while before the video campaign takes off and you start to see the results. Sign up for Vidnoz Flex and up the chances of your video and content reaching the right audience. This platform can give a significant boost to your efforts in SEO digital marketing – users have claimed that Vidnoz has improved their reach by almost 50%!