How to Make a Video for LinkedIn that Drives Traffic - An Easy Guide

Being successful on LinkedIn can help you build your business and brand image, and network with potential clients and employers. This article will guide you through the intricacies of how to make a video for LinkedIn which will help you promote your content better. Always remember the retention of visual content always trumps text and static images.

On This Page

• Begin with Understanding Your Audience
• Analyze Video Content from Your competitors on LinkedIn
• Choose the Best Types of LinkedIn Videos to Create
• Create a Script that Follows a Clear Structure
• Record and Edit Your Video with the Best Video Editor for LinkedIn
• Use an AI Video Maker to Create Short Videos for LinkedIn in Minutes

Begin with Understanding Your Audience

Before you start creating content you need to understand your audience. For example, know what your target audience prefers to watch, their attention spans, and the level of formality required. Once these questions are answered, you can use an AI LinkedIn video maker to quickly formulate the videos for you. Here are a few questions that you need to ask yourself to ensure a successful delivery.

Who are they? What are their demographics, interests, goals, and challenges?

Learn what your target demographic is. If your video can satisfy their goals, meets their challenges, and manages to connect with their inner interests, you can consider your video to be a success.

What are their pain points or problems that you can solve or help them with?

The best way to promote your content is to provide a solution to an existing problem. If you can identify a problem within your audience and manage to solve it through your video, then you will definitely connect better.

What are their motivations or desires that you can fulfill or inspire them with?

Does your video motivate your viewers? Will your videos inspire a positive change or drive within your audience? By positively motivating your audience, you can leave a better impression which directly translates to better audience retention for future videos.

How do they use LinkedIn? How often do they log in, what type of content do they consume, and who do they follow or interact with?

Does your audience prefer short-form videos or ones with a longer format?  And what are the individuals they prefer to interact with? By tailoring your video to your audience, you can ensure that they watch the entire duration of your video, which means you can better promote your content or ideology.

Analyze Video Content from Your competitors on LinkedIn

As with all social media platforms, LinkedIn is packed with competitors. If you want your audience to prefer or view your content over your competitors, then you’d better provide something they don’t! Here are some helpful tips for competitor analysis.

Identify your top competitors on LinkedIn:

Before you learn how to make a video for LinkedIn, you must understand the core principle of promoting content; and that’s proactiveness. Search on Google, LinkedIn, and Facebook to see who are your direct competitors. The easiest way to go about this is to find out who is promoting and posting similar content to you in the same niche.

Watch their videos and take notes:

Remember! Your competitors are already posting content on LinkedIn. Use this to your advantage and check out their videos. Analyze their content and take notes on their strengths and weaknesses.

Compare and contrast their videos with yours:

Now that you have a clear idea of what your competitors provide and what they lack, compare their videos with what you’re attempting to create.

Draw a conclusion:

Now, for the most important and final step, the conclusion. Did you find out how you can improve their existing videos and content to create something better? Develop a strategy to refine your script and the presentation to create a video that’ll shift the audience from your competitors to you!

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Choose the Best Types of LinkedIn Videos to Create

Now that you have successfully completed your competitor analysis, it’s time to double down on the type of video you’re going to create. There are a few different types of videos that are popular on LinkedIn, but they are all niche-sensitive. Therefore, it's important to figure out which type of video will fit your content, topic, and format. In this section, we’ll introduce you to a list of the most popular types of videos on LinkedIn. Browse through these selections of videos and choose what best fits your video.

Training and explainer videos:

Training videos and guides are very popular on LinkedIn. Considering that LinkedIn is a platform for professionals to share information, it’s not a surprise that there will be content creators who share their expertise with their followers. If you feel that your video is better suited to be of the informative type, then it’s better to educate yourself on how to create short videos for LinkedIn, as they are the most popular.

Behind-the-scenes video:

These are the types of videos that showcase what happens inside a business or a company that is usually hidden from outsiders. Behind-the-scenes videos are a popular type of video within LinkedIn as it allows users to get a glimpse of how mentors or prospective companies function. For these videos, it's better to follow pre-existing LinkedIn video template selections available online.

Knowledge-sharing videos:

If the goal of your video is to provide valuable knowledge to your viewers, then it’s better to stick to this format. These videos can either be short form or extended videos depending on how in-depth you’re planning to dive into.

Videos for lead generation and nurturing:

Is the primary goal of your video to generate and nurture leads? LinkedIn is a fantastic platform for this as it allows you to directly connect with audiences that are already on the lookout for opportunities, therefore you are already a step ahead. Create personalized video introductions that showcase your expertise to increase your chances!

Client testimonial videos:

Are you promoting your business or brand? Do you have a list of happy clients that are willing to tell the world about your business? Promoting your business or brand through client testimonial videos is a successful strategy on LinkedIn as it’s packed with professionals who can find your service to be useful! The client testimonial video will help you to introduce your brand and seal the deal at the same time!

Recruitment and job offer videos:

While many users are shifting around LinkedIn for prospective employers, a considerable number of employers are on the hunt for qualified employees. Therefore, if you want to grab the top bunch from the lot, you need to be able to grab their attention. Use a video to introduce your company and the potential job offers on LinkedIn instead of a wall of text!

Create a Script that Follows a Clear Structure

Now that you have decided on the type of video you’re going to create, it’s time to start on the script. The script is the backbone of the video as it dictates everything that’ll happen within the video. Therefore, it’s especially important to ensure that your script follows a clear structure. You can write a video script with ChatGPT or completely by yourself. Here are a few tips that you can adhere to when creating a script for your video.

Main goal and message for your video:

Write down the main goal of the video and the final message that it’ll convey to the viewer. It is important to note this down as you must ensure that everything within the video will directly support this message and will never contradict it.

Hook for your video:

This will be the attention grabber! Think of a catchy phrase or transition that will grab the viewer's attention and lock it in place. The hook should be able to stop your viewers from scrolling past your video thinking it's another sketchy clickbait. Therefore, make sure the hook is catchy but not fake!

Introduction for your video:

Now that you have grabbed the viewer’s attention, it’s time to introduce them to the topic and initiate the flow of the video. The introduction shouldn’t be long and it must convey key information to the viewer that’ll make them want to watch the rest of the video where you will go in depth later on.

Body for your video:

Now that you’ve introduced the topic to the viewer and managed to peak their interest, it’s time to give them what they came for. The body of the video will contain the bulk of the material being presented. Make sure to present your information swiftly without repetitions to maximize the information flow rate.

Conclusion for your video:

This is where you wind up the video after presenting your information to the viewer. For the best results try to end the video on a positive note and give the user a call-to-action. Make them instantaneously make a decision that benefits you since you managed to hold their interest throughout the entirety of the video.

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Record and Edit Your Video with the Best Video Editor for LinkedIn

Now it’s time to dive into the nitty-gritty aspects of how to make a video for LinkedIn. In this section, we’ll briefly guide you through the basics of creating a video. Now that you’ve written a proper script for the video, it’s time to put it into action.

1. Choose the right software for recording and editing.

It’s important that you start strong! Make sure to pick reliable software for recording and editing. Since you are new to the concept of creating and editing videos it’s best to go with software that is beginner friendly but is powerful enough to get the job done. 

We recommend Vidnoz Flex, as it's easy to use, completely cloud-based, and powerful enough to record professional-grade videos with ease. As a user, you can log in to the Vidnoz platform to immediately begin the recording process, and seamlessly transition to the editing phase later on using its inbuilt editor. Being completely cloud-based, there are no annoying downloads and installs to go through as everything is done online.

2. Choose a pre-made template or start from scratch. 

The Vidnoz Flex library contains video templates that you can choose from to start. You can use these video templates as a starting base for your videos if they are deemed satisfactory, or you can start from scratch and develop everything by yourself.

3. Edit the video.

Once you are done recording, it’s time to edit the video. The best part of Vidnoz is that it has its own built-in editor that you can use to easily edit your video to perfection. Cut, crop, merge, and add photos to videos.

4. Download or share the video on LinkedIn.

Now that you are satisfied with the video you just created, it’s time to publish it. Sharing the video through Vidnoz is easy! Just click on the share option select LinkedIn from the menu and follow through to share the video.

Use an AI Video Maker to Create Short Videos for LinkedIn in Minutes

What if recording videos, editing, and creating hours of content isn’t your style? We dedicated this section to demonstrate how you can use an AI LinkedIn video maker to create the video for you! All you need is a script for the video and the video is ready to be generated through the AI content generator.

There are a good amount of AI video generators circulating online, but most of them are made using outdated AI algorithms that generate subpar content. Therefore we did some research on the best AI video generators on the market and came across Vidnoz AI. The image and video generation algorithm present within Vidnoz AI is the best there is and is comparable to the likes of Dall.E. But the main selling point of this AI was its consistency in generating videos that fit the context of the script.

To make things even easier, we included a mini-guide to help you generate your video using Vidnoz.

Step 1 Visit the Vidnoz AI page by clicking the button below, and sign up for the service the whole process is no credit card required. 

Step 2 Click on Create Video and select your template of preference.

Step 3 Paste in your script and adjust the settings within the AI’s interface such as the avatar, voice and language.

Step 4 Hit generate and download the video.

Conclusion

Now you know how to make a video for LinkedIn, and the key points to drive traffic. It’s true that personally recorded videos will have the best quality, but AI generation has improved to the point where its consistency and efficiency rivals human production. If you prefer to record your videos manually, you must be prepared to bear the costs and time spent on production. This is a better option for those who are only creating one video. But, if you have a video series in mind or if you wish to generate follow-up videos, then it’s best to go ahead with the AI video generator in order to pump out your content. Generate the perfect videos using Vidnoz AI and watch as those views start to roll in!