10 Inspirational Video for Recruitment to Attract Talented Candidates 2024

What is a recruitment video? It’s a short film that an organization/company shows to prospective employees. A qualified recruitment video should present the culture and values of a company. While job boards are filled with homogeneous information, recruitment videos are considered a solid strategy for talent acquisition. According to a study by Hire Rabbit, job postings with videos were viewed 12% more than those without.

So how to make a great video for recruitment? This blog will recommend and analyze the 10 best recruitment video examples from top-notch companies with insights provided. Plus the best video generator that can help you create a stunning recruitment video with ease!

On This Page

• Why is Video for Recruitment so Important? 
• 10 Outstanding Recruiting Video Ideas 
• How to Make a Recruitment Video of Yourself? 

Why is Video for Recruitment so Important? 

How to make a recruitment video? No rush. You can find the specific guide later. Now let’s have a look at the important reasons for video recruitment. 

• More Engaging: Compared to plain text, recruitment videos are simply more visually engaging. Videos are simply much more dynamic to attract potential employees. 
• Broader Reach: Recruitment videos can circulate on social media platforms and reach a broader audience.  
• Cost-effective: You can reuse recruiting videos on different platforms like social media, job boards, etc. There are no additional costs.
• Branding Opportunity: By providing an authentic look at company culture, recruiting videos are great chances for branding. 

10 Outstanding Recruiting Video Ideas 

Recruitment videos can go a long way and do a lot of the work for your company. The only problem is how to make a good one. Worry not. In this section, you can find 10 outstanding video ideas for recruitment. Don’t miss out. 

1. Let's Get Digital

The video presents the work environment, which is fun, innovative, and exciting—a bold culture that can entice young people. You can see that the company has all the elements that make a working environment dynamic, such as pets, gaming, parties, and more. The company provides a diverse culture and strives for work balance, which is very tempting for potential candidates.

2. Google

The video for recruitment provides a look into day one as an intern at Google. The video also features personal interviews for interns, which makes it look authentic enough. Moreover, you can see the support and encouragement interns get at Google, which indicates the positive and healthy environment of the company. Overall, it’s a great recruitment video that feels personal, insightful, and motivating.

3. Dropbox

Dropbox’s video for recruitment adopts puppets to speak for the employees, which just looks unique and adorable. By interviewing the puppet employees, viewers get to know the work experience at Dropbox, which is essential for company recruitment videos. One can also see the leisure activities and environment via the company tour. The recruitment video stands out from the crowd, which displays the company’s fun and playful culture via puppets’ perspectives. 

4. HubSpot

The recruiting video gives an insider’s look at the software company Hubspot. One can see the actual working environment and what it is like to work for the company. The interviews of employees also showcase that they are passionate about what they do. Even though the video for recruitment seems to be more conventional than other companies, it still delivers a fresh and creative vibe of the company culture that attracts potential candidates. 

5. Fiverr

The recruitment video seems generic in visual style at first glance, but it turns out to be funny and unique as the voiceover goes on. In fact, the video is a good-humored parody of those typical recruitment videos. It pokes fun at the fact that all recruitment videos are homogenous while stressing Fiverr’s distinctive style—self-awareness and individuality. This whole freelancer business model of Fiverr can surely appeal to prospective employees.

6. Netflix

Netflix makes an outstanding video for recruitment that aims to promote diversity and inclusivity. You can see employees talking about their personal experiences of discrimination in terms of ethnicity and gender. The recruiting video delivers Netflix’s recruitment strategy—a culture of acceptance. While the majority of workers consider diversity when seeking employment, Netflix does a good job of highlighting its culture. 

7. Zendesk

The American customer service software company takes viewers on a tour of the Zendesk office, from the doorman to the coffee shop to the neighborhood in San Francisco and the Zendesk engineering team. The voiceover speaks in a way that sounds personal, human, and affirmative. The video for recruitment is somehow like an orientation video, which gives a clear sense of Zendesk’s culture that new hires would like to know—a warm and inclusive workplace. 

8. Shopify

The Canadian e-commerce company Shopify creates a video for recruitment that has a lasting impression. There is no specific information about the company. The whole video adopts a drawing owl metaphor to present the unique and funny style of the company. Whether it is an owl or a duck is not important, the video aims to highlight flexibility and problem-solving skills as key factors for candidates. 

9. McDonald’s

McDonald's uses an animated video for recruitment to connect with their Japanese candidates. This is a great example of localization to target the ideal candidates. Featuring a young girl who is trained to be calm and confident at work, the recruitment video showcases the working experience in McDonald's and the satisfaction with her new job. The anime is basically an employee training video, which was widely praised for its production quality. 

10. Amazon Prime Video

Unlike the previous recruitment videos, Amazon’s video for recruitment is just 15 seconds, which is a good example of “less is more.” Amazon displays the available positions at first and directs candidates to the job links at the end. Amazon demonstrates that a recruitment video can be short and powerful at the same time. It goes straight to the point, which excites viewers to act as soon as possible for open positions. 

How to Make a Recruitment Video of Yourself? 

The 10 best recruitment videos above should be great examples of inspiration. Now it’s time to make your own. So how to create a video for recruitment easily, especially when you don’t have a big budget like those top brand companies? The answer is to use Vidnoz AI, an AI-powered video generator that allows you to create stunning videos with ease. In addition, you can try image animation, voice clone and many more fun tools, all provided by Vidnoz for free.   

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How to make a recruitment video with Vidnoz AI?

Step 1. Go to Vidnoz AI Video Generator. Sign up with an email address. 

Step 2. Select Templates from the left. Search for recruitment templates. Choose your preferred one to proceed. 

Step 3. Input the script for the video. Choose the target language and voice. You can also add text, images, background music, animation, etc. with the toolbar on top.

Step 4. Click on the Generate button to create a video for recruitment. 

Conclusion   

With the 10 best video ideas, you should know how to make a video for recruitment. Meanwhile, there are a few things to notice when making recruitment videos, for instance, targeting your audience, keeping the video concise, including important information, answering candidates' questions, and ending the video with a call to action. In addition, make sure to use Vidnoz AI to create recruiting videos. With various editable video templates, the video generator can help you make an outstanding video for recruitment easily. Just try it for free now!